One Redwood shoot
Three short ad videos showing the apartments, amenities and location. Planning, filming, editing and one revision round included.
ZAHLCO × THE FARM DIGITALRental leads
Rental leads
for Redwood.
We’ll film Redwood, run Facebook and Instagram ads, and send interested renters to your leasing team.
$200per qualifying inquiry
Filming and ad management included.
Filming and ad management included.
30-day pilot. No retainer. Ad spend separate.
LEASING CAMPAIGN PROPOSAL
REDWOOD
Prepared for
Zahlco.
Filming, ads and
lead tracking.
A managed ad campaign
Facebook and Instagram setup, ad copy, creative testing and ongoing adjustments throughout the 30-day pilot.
Inquiries sent to leasing
A dedicated form capturing contact details, rental budget and move-in timing, with inquiries delivered to your team.
A shared lead report
Weekly reviews of spend and inquiries. Track tours, applications and leases using updates from your leasing team.
Show renters
what’s available.
The concern from our call was lead quality. We’ll make Redwood’s rent, unit sizes and availability clear before someone submits an inquiry.
Before launch: confirm and film
Agree on available units, pricing, the lead definition and ad budget. Schedule the shoot, create the ads and get your approval.
Days 1–30: run the campaign
Test the three videos, review inquiries weekly and adjust based on performance and feedback from leasing. Your team handles follow-up, tours and screening.
After day 30: review the results
Review total spend, qualifying inquiries and the tours, applications and leases reported by your team. Decide together whether to continue.
03 / PRICING$200 per
$200 per
qualifying inquiry.
THE FARM DIGITAL
$200per qualifying inquiry
Filming + three ad videosIncluded
Campaign management + reportingIncluded
Retainer / setup fee$0
Pilot term30 days
No cap on qualifying inquiries or lead fees. Our fee is $200 multiplied by the number of qualifying inquiries.
What counts as qualifying?
A new prospect from this campaign who provides valid contact details, states a budget and move-in date that fit the advertised availability, and requests contact about renting at Redwood.
Duplicates, existing prospects, vendors, job inquiries, spam and invalid contact details don’t count.
This is a rental inquiry, not a screened applicant. Budget and timing are self-reported. Zahlco handles credit checks and approval; a tour or signed lease is not guaranteed.
Ad spend is separate.
We propose up to $2,000 in Meta ad spend for the pilot, paid directly by Zahlco. Any increase needs your approval.
COST EXAMPLE · NOT A LEAD FORECAST
Our fee$2,000
Assumed ad spend$2,000
Total pilot cost$4,000
Assumes the full $2,000 ad budget is spent. The slider is an example, not a cap or a promise of lead volume.
Billing and pilot details
Inquiries are recorded in a shared lead log and checked against existing prospects supplied by Zahlco. Each prospect is counted once during the pilot.
Review the log weekly and flag invalid or existing prospects within seven days of each review. Fees are invoiced after the end-of-pilot reconciliation. Disputed records remain unbilled until resolved.
A later non-response, no-show or application denial does not by itself invalidate an inquiry that met the agreed criteria. Actual Meta spend is payable even if no inquiries qualify.
The pilot covers one property, one shoot and three ad videos. Extra shoots, an organic posting program, outreach calls and custom CRM development are not included. The pilot does not automatically renew.
Approve the pilot.
We’ll book the shoot.
If the approach works for Zahlco, we’ll confirm the lead definition, ad budget, availability and handoff process in writing, then schedule filming.
The 30-day pilot starts when the approved ads go live.
Discuss the pilot with Yomi ↗